One of the biggest problems with games is actually the interface, this is especially the case with web or browser-based games. They might play for a few minutes, and then if they can’t figure how to do things, they leave, which is of course really bad for the people making the game. Most players, especially on Facebook or web-based games, are even less tolerant, used to clicking at breakneck speed from site to site. So how to get them to play, stay and spend money in a fairly complex FIFA Footbal trading game?
Most of the work done was around rethinking the organisation of the user interface and streamlining how people and players get from one thing to another, resulting in a quicker, less deep-feeling game experience.